For many companies, the task undertaken by the digital marketing department can determine the success or failure of the entire organization. Search engine optimization (SEO) is a crucial part of an all-rounded digital marketing strategy. People use search engines every day to find products, answers to questions, and information. Most people take three to five searches per day with an average of at least 60,000 searches per second. SEO has grown rapidly over recent years. The new changes, new algorithms, and competitive landscape require committed SEO support.

Below is how to identify the right SEO agency

Consider the Use of the Right Techniques

Avoid companies that claim to have a close relationship with Google and can therefore guarantee you the top spot. Some agencies can promise 1,500 visitors to your site in one week or have some information on Google algorithms. Never agree to work with such agents. This might damage the performance of your organic search in the future. Your site might not recover from a penalty. Getting a high ranking for your website happens naturally.

Also, avoid agencies that use keyword staffing which is using keywords excessively to gain unfair rank in the search results. The keyword could be used by the company over 70 times. One should avoid such agencies that use staffed keyword as they are a danger both to others and themselves. This technique of stuffing the keyword might work for one or two months, but in the land, you into trouble in the long run.

Do Extensive Research

Since the search engines are getting smarter every day, there are numerous spammy techniques SEOs use. Take time and understand the strategies taken by the SEO agency when giving natural links to your website or then optimizing the content. Ensure that the links are not gained through manipulative means. This could attract some penalties on your side. There are big companies that have been caught and penalized due to changes in algorithms.

Avoid those Agencies that Use Spam Emails

Avoid those companies that send spammy emails advertising their SEO services. If your business is small and you lack information on Google’s technicalities, and their constantly changing algorithms, then you should avoid these spam emails. Most of the companies involved in this are not genuine. You can easily identify them by the generic approach they employ when contacting their prospects. Take time to research the spam tactics or black-hat SEO to avoid being trapped. Also, ensure that your agency is not employing them to avoid being penalized.